What s the Importance of a Go to Marketing Strategy Newswire Explains
A go-to-market (GTM) strategy is a detailed plan of how a company will connect with its customers to successfully bring a product to market. It’s important to note, however, that a GTM strategy isn’t solely reserved for launching a new product. In fact, a GTM strategy is a valuable tool that can be used for just about any business initiative because it creates a framework for how a company will build brand awareness and reach its target audience. As an industry leader in press release distribution services, Newswire works alongside its clients to distribute the right message to the right audience at the right time and this includes the development of comprehensive GTM strategies. “Once a company defines its goals, the path to reach them is never unhindered. There are roadblocks, detours, and reroutes. However, having a GTM strategy in place can help any company navigate these challenges while staying on course to achieve their goals,” said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. Creating a GTM strategy is useful for a number of reasons including:
Reduces time to market. Keeps the end-user experience in focus. Establishes a plan for growth. Keeps team members on the same page.
When developing a GTM strategy, start with these three questions:
Who makes up our target audience? What’s the problem/sticking point and how does our product and/or service solve it? What are we ultimately trying to achieve?
The answers to these questions and more will help brands build the solid foundation needed to develop a GTM strategy that evolves with the company and sets them on the right path to create value, build brand awareness and earn a greater return on marketing spend. To learn more about how Newswire’s press release distribution services are helping small and midsize businesses earn media mentions, grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today. About Newswire Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium. For more information, visit http://www.newswire.com. Contact Information: Charlie TerenzioCMO and SVP of Media and Marketing CommunicationsNewswireOffice: 813-480-3766Email: [email protected] Source: Newswire