How is Press Release Distribution Helping Companies Generate Leads

Leads are what stoke the fire of a business’ success. Without them, brands would struggle to grow and generate revenue. Though important, oftentimes companies find themselves with their backs against a wall trying to keep the stream of leads flowing. Newswire, an industry leader in press release distribution, is helping small and midsize companies maximize their lead generation efforts.  But how? When it comes to generating leads, many businesses leverage paid advertising, cold outreach, and referrals. While all viable approaches, many are missing an integral piece to lead generation and that is press release distribution.  “Press releases are an invaluable marketing vehicle companies can use to generate awareness, which is the catalyst to success for any business,” said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire.  Press release distribution, when executed correctly, helps companies tell their stories, articulate their expertise and position themselves as thought leaders in their respective industries. All of these elements work together to increase a brand’s chances of earning valuable media mentions that in turn build trust, bolster a good reputation and create positive publicity, which is important for effective lead generation.  “Carefully crafted press releases are an excellent way to inform a company’s target audience and the media of the latest and greatest from a company, which has proven time and time again to be an excellent lead generation tool,” added Terenzio.  Visit Newswire.com today and learn more about how Newswire’s integrated solutions are helping organizations generate leads, grow their audience, expand their reach, and implement an effective go-to-market strategy. About Newswire Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium. For more information, visit http://www.newswire.com. Contact Information:Charlie TerenzioCMO and SVP of Media and Marketing CommunicationsNewswireOffice: 813-480-3766Email: [email protected] Source: Newswire